I often provide consultation to sellers regarding customer service tactics as part of my Amazon Listing Service. I’m going to share a bit of that insight with you here.
Amazon is a global online marketplace with millions of buyers and a huge number of sellers. In order to kill it on Amazon, sellers need to include some of the essential elements that make every business successful, like having good customer service. This is especially true for those who are selling technical products, which need technical support.
Obviously, we can’t say that every customer service has the same quality. Sellers who have business experience are well aware that one of the most important things related to customer services is to create and maintain a good relationship with EVERY SINGLE BUYER you have. By thanking each buyer and creating a helpful and customer-oriented environment, you can be sure that you will leave a positive lasting impression. The fact is, that a satisfied buyer will come back more often and will probably spend more money when they do. In addition, it is a well known fact that good customer service makes buyers leave positive reviews, and as we all know, customer reviews can be crucial for your product’s success on Amazon!
So, what are the best customer service tactics for better reviews?
To start with, you must be super responsive. So, whenever you receive an inquiry from a potential or existing customer, you should respond as soon as possible. Of course, the information you provide must be accurate, helpful and well written. Don’t forget that if it takes too much time for you to respond, the customers will probably find another seller. Plus, it’s an excellent opportunity to learn more about your potential and existing customers. The basic goal is to anticipate their requirements and desires. With the help of email messages, social media networks and phone calls, you can find out what they do and don’t like about the products you have on offer.
In other words, you need to create a meaningful interaction that will benefit both sides. You must encourage them to provide feedback and reviews. Even if you receive a negative review, it is important to analyze the review and provide a suitable answer. Especially if the review looks well thought out.
Successful Amazon sellers use customer service tactics that help to show that they are not some faceless corporation. Customers need to talk to a compassionate and friendly individual that can help them get an answer to their questions, and quick! It is interesting how sometimes a representative doesn’t solve a problem, but people are satisfied anyway because the customer service rep was ‘nice’.
In the end, don’t forget that there is no universal solution for customer services. The way in which these services are provided depends on the products you are offering. So, it is a good idea to analyze the customer services style and activity of your competitors.
Spending some time doing research related to customer services is a savvy move that can result in many positive reviews. Since time is crucial in this business, it is also helpful to hire a professional who can help you with writing engaging customer emails and responses. I can help with this crucial stage. Check out my Amazon listing service and get in touch.