How to Ask a Customer to Remove Negative Feedback on Amazon

Negative feedback email template - How to Ask a Customer to Remove Negative Feedback on Amazon


In this quick, but super handy blog post I’m going to give you a free and effective email template for if you’re wondering how to ask a customer to remove negative feedback on Amazon.

So let’s get into it…

Someone has left you a negative customer review on your listing and it’s affecting sales. This could be due to a problem with your product, your listing communication, or you’ve just been unlucky enough to have sold to an unreasonable or cranky customer (unfortunately, this always happens at some point).

What should you do?

I’ll assume you are going to do the usual due diligence by quickly identifying and rectifying any issues with your product with the help of your supplier, and pre-empting any issues in your listing copy (without affecting your rich marketing language and scaring off your customers).

But first you need to urgently stop the leak!

Asking a customer to remove their negative feedback can be an effective way to solve the problem, if only while you fix any bigger issues.

Here’s a template for the email and how you could potentially turn the problem around to your advantage…



Dear (First name)

I am very sorry that you were unhappy with your (insert product name) and that it didn’t meet your satisfaction.

Here at (insert your company name), we pride ourselves on exceptional quality standards and customer service, and I would like to take the opportunity to rectify the situation for you by offering a full refund or replacement.

I want you to be happy with your (insert company name) experience, and will stop at nothing to make sure you are happy. So please let me know how I can achieve that by replying to this email.

Customer feedback has a direct effect on how our business grows and improves, and I would therefore like to ask if you wouldn’t mind removing your feedback, just until I have the chance to rectify the problem for you. I’d really appreciate it.

I hope to hear back from you soon. Like I said, just hit reply to this email 🙂

Kind regards
(Your full name)
CEO & Founder
(Your company name)


This type of email melts away most people’s disgruntled demeanor and actually impresses them with your personal touch.

By going out of your way to make your customers happy, you can turn issues around and actually turn them into ambassadors for your business. This should be a rule of thumb.

Here are some other ideas for language that you could add to this email, depending on how far you want to go…


“By way of an apology and as a gesture of goodwill, I would like to offer you a coupon code to receive any of the other products from our range for free.”

“By way of an apology and as a gesture of goodwill, I would like to offer you an $X Amazon voucher for you to enjoy and spend on whatever you like.”

“By way of an apology and as a gesture of goodwill, I would like to offer you our X product for free, which will go perfectly with your X purchase.”


I hope the above ideas and negative feedback email template help you live to fight another day.

Go turn that disgruntled customer around to be an ambassador! Good luck!




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