If you sell a product in a physical store or via your own website, it makes great sense to put it on Amazon where hundreds of millions of customers are actively trying to spend money. If you’re wondering how to get your product on Amazon, the steps and considerations below are a great guide to get you started.
1. Ship it yourself or use Amazon FBA (Fulfilled By Amazon)?
If you have a robust shipping process already in place to distribute your product, then the odds are you’ll be able to handle all the Amazon orders you will (hopefully) get. It’s important the customer receives their order promptly so that their experience is a happy one and they leave you great feedback.
When you ship your product yourself, you get to keep a higher percentage of the sale and you have control over the entire process.
However, you’ve got to get the sale in the first place.
With Amazon FBA, you or your supplier sends an inventory of your product to the Amazon warehouse and they fulfill the order and ship it out to the customer for you. You then manage stock levels online and when you see they’re getting low, you can send more inventory to the warehouse, or ask your supplier to do it.
If you go the FBA route, you get a nice little ‘Prime’ badge on your listing, which many customers look out for and filter by. This means your product is coming up in more customer searches, which means more traffic, and if you get no.4 right, more sales.
You do pay Amazon for the privilege, but your sales potential is increased by around 30-50%. Plus, your business is much more automated. Time is undoubtedly our most valuable resource, so you have to also factor this into your decision.
Use this handy little FBA calculator that you can plug your numbers into and work out the difference.
2. Sign up at Amazon Seller Central
Next, you need to sign up for an account at Amazon Seller Central. This should be quick and easy, but there are a few product categories that are restricted and require approval – which is hard to get.
3. Make sure you have outstanding images
Once you have a seller central account (and you have sent inventory to the warehouse if using FBA) you are ready to list your product! First, you need clear, high resolution, professional images of your product. Amazon allows you to have 8 images per listing – use them all! You need a mixture of close up product images (on a white background) and lifestyle images of your target audience using/enjoying your product.
If you have a quality product video, you can also upload that into the images section. Videos can be highly persuasive and customers love them!
4. Hire an expert Amazon copywriter to write your listing
One you have quality product images, next you need quality marketing copy that is rich, persuasive, benefit-lead and SEO optimized. Keyword research is crucial here, and the words you target can have a HUGE impact on your sales success and ranking.
Hire an experienced Amazon product listing copywriter to do this for you. Skimping in this area of your business will hinder your success from the get-go.
5. Set up a strong automated email series to get reviews
Your efforts shouldn’t stop once you’ve made the sale. Now you need to turn that sale into a good review, so you can get more sales!
These automated emails are also great for catching and resolving any issues your customer might have had before they make it public.
If you make a success of the steps above, you’ve got a business model that can be quickly copied and scaled. Amazon is a phenomenal sales channel because of it’s huge, eager audience (hundreds of millions!) that are actively looking to spend money, and hopefully, are already searching for your product.
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