With over 206 million unique monthly users in the US alone, Amazon presents online entrepreneurs with vast opportunities to make a ton of money.
If you hit the market place at the right time with the right product, you can absolutely kill it. For that to happen, you have to be extremely lucky or have seriously done your homework and moved fast on a hot product.
However, there are still ways to make a lot of money and become a leader in your category, even though the competitive landscape is tough.
A crucial thing to get right is the marketing copy of your product listing. This needs to be rich, persuasive, informative and inspiring. It needs to be powerful enough to persuade the customer that they can trust you as a seller and that they should buy your product over your competitors’ product.
Your marketing copy should also make your potential customers imagine their life with your product in it. This can be achieved with benefit-lead copy.
Not all copywriters understand how to do this effectively. Instead, they will stuff your product listing with features instead of benefits. Benefits answer the customer’s number one question – “What’s in it for me?”
The other crucial element your Amazon product listing needs is SEO optimization. You need to do comprehensive keyword research by conducting a competitor analysis and using professional keyword tools to make sure you know what the top keywords are on both Amazon and Google.
Once you have a list of target keywords for both the front-end marketing copy and the back-end search terms box, I advise hiring an experienced and professional Amazon copywriter to weave those search terms naturally throughout the text. This will allow your product listing to come up in many more customer searches, ultimately improving your traffic and sales conversions.
When choosing the right Amazon copywriter to hire, ask for samples of listings they have created. For example, here are the top Amazon sellers I have helped with powerful words that build trust, stand out and convert sales.
I can’t stress this enough. It is crucial that you invest a decent portion of your budget to create a product listing that is rich, persuasive, and able to come up in lots of customer searches. The investment will pay for itself many times over.
If you skimp in this area, it doesn’t matter how good your product is or how much you have spent getting it to market. If there’s one thing that will make your business fail from the get-go, it is a sub-standard product description.
Ready to to make all your hard work pay off with a killer product listing? My Amazon listing service will provide you with everything you need to make a ton of money on Amazon. GET IN TOUCH TODAY FOR A QUOTE!