If you’re a private label seller, manufacturer or handmade artisan, you will probably have heard about Amazon Brand Registry. My clients have seen some stellar sales results after registering their brand and then creating an Enhanced Brand Content (EBC) listing.
Here are the top line benefits for Amazon Brand Registry:
1. Boost your sales
2. Always have the buybox
3. Amazon proactively protects your listing from copycat sellers
4. Ability to create richer content that delights your customers
5. Grow your business, build more trust and elevate your brand
7. Access powerful tools and dedicated support from Amazon
To be eligible, Amazon says you need to have a “registered and active text or image-based trademark.”
Nowadays that’s not so hard to get.
Let’s dig in a little deeper…
Boost your sales
This one is the overall benefit of the whole brand registry program. As an Amazon consultant and copywriter that works with many new and top sellers, I have noticed that Amazon’s algorithm seems to be favoring A+ and EBC listings. Given the additional privileges, support and protections you get, it’s not surprising that brand registered sellers get a better slice of the pie.
Every single one of my clients that has switched from a standard text listing to a rich product detail page has seen significantly increased sales.
But, like all things awesome, it doesn’t come easy. You will need a trademark. However, it’s now easier and more affordable than ever to get one.
Type the below into Google and you’ll find many affordable services that will do the whole thing for you:
Register a trademark in <insert country>
Just make sure you register the trademark in the country of your main Amazon marketplace.
Always have the buybox
This one will be a huge relief and means you can set the price you want without having to compete with cheap knockoff sellers. And of course, if you always have the buy box, you always get the sale (see no.1).
Amazon proactively protects your listing from copycat sellers
Amazon act as the copycat police with this amazing benefit! They will proactively search for rogue listings that use your trademark and images with your logo, and remove them from the marketplace. This reduces so much stress and time for sellers, and all helps with no.1 on this list. No cheap copycat sellers means you get more sales!
Ability to create richer content that delights your customers
So, Amazon will protect you from the knockoff merchants. Now you should focus on what successful brands do – create content that inspires trust and delights your customers so they not only ADD TO CART, but also become your brand ambassadors.
Hire an experienced Amazon copywriter to create this Enhanced Brand Content (EBC) for you, and you will be WAY ahead of a huge proportion of sellers.
Grow your business, build more trust and elevate your brand
If you action all of the above, you will be well on your way to becoming a reputable brand, not just an Amazon seller, and the business benefits from there will grow exponentially. As your sales and customer base grows you will achieve the Holy Grail for every business – BRAND AWARENESS.
That’s when customers go to Amazon’s search bar or Google and type in your brand name next to the biggest keyword in your space. And it can all start by becoming brand registered.
Access powerful tools and dedicated support from Amazon
When you achieve brand registry, you also get an impressive new set of search and reporting tools so that you can monitor your space and any potential competitors that are infringing on your intellectual property. You also get dedicated support 24 hours a day, 7 days a week.
Sounds awesome, doesn’t it?
I bet that relatively small cost and bit of effort it takes to create a trademark now all seems rather worth it!!
Check out the top sellers I’ve helped with
Enhanced Brand Content that delights customers
I’d love to do the same for your brand!