As an Amazon listing copywriter that specialises in offering A+ / Enhanced Brand Content Copywriting Services, I am often asked by established sellers and new sellers how to sell more on Amazon.
SEO is an important factor in getting your Amazon product listing in front of a broad audience, however, an established listing that is getting decent sales can sometimes drop rank if the SEO is changed too dramatically.
I have had clients that have gone from making $75,000 per month to making almost no sales when they have updated their title and bullet points. Obviously, that is a huge risk and would be an absolute nightmare scenario.
One of the best ways an established listing can get more traffic and sales is by becoming Brand Registered. You can read about the many benefits of achieving this status in my blog – The Incredible Benefits of Amazon Brand Registry.
Basically, you need a trademark. Which actually is not that hard to get. Several reputable companies can arrange this for you for a reasonable price and relatively quickly.
Once you’re Brand Registered, you need to create rich A+ Enhanced Brand Content that will replace your text-based product description. I am often asked if I have an A+ content template, but what works for one brand, may not work for another.
You still need to make sure that your A+ Enhanced Brand Content follows a classic sales structure. This was created eons ago, but it still converts extremely well.
The type of content that converts at the highest level is infographic banners – image-based in nature with key benefit-lead selling points accompanying great product and lifestyle photos. There is an art to creating high-converting infographic banners, and to do it right, there is a ton of work involved. Currently, this is the main type of work I do for my clients.
You will likely see this kind of content being used by the top sellers in your specific category. If your main competitors aren’t using this high-converting strategy, that’s brilliant news! It means you have a no-brainer way to beat them easily. Get in touch, and I’ll show you how.
This approach does require a designer to produce the final image banners to a certain size, but you can easily find good designers on Upwork or Fiverr. For my clients, I create an infographic mockup that acts like a map that a designer can easily work from. I also have a trusted designer I work with if you want need a recommend.
Of course, this requires a bit of budget. But, it is well worth it when your sales skyrocket. I will caveat that by saying that you need to have a decent product in the first place.
Here are a few examples of sellers I have helped catapult to the top of their game with my A+ Enhanced Brand Content Copywriting Service:
PINE TREE TOOLS – https://amzn.to/3nHrdsW
Pine Tree Tools’ sales jumped 523% once they put my A+ content live!
DUCKI DESIGNS – https://amzn.to/3IpE6zE
Ducki Designs had less than 1000 reviews before we launched their A+ content.
NEW ME FITNESS – https://amzn.to/3Irg1ZB
I’ve worked on A+ listings for NewMe Fitness from early on, and they are now the among the top independent sellers for the majority of main keywords in the fitness space.
Of course, you can create A+ Enhanced Brand Content yourself with the ‘image and text’ based modules Amazon offer. You simply plug in an image and write a paragraph or sentence about the benefit. This type of content does okay, but doesn’t do the same job in building trust with the customer. Customers also don’t like to read through large blocks of text because it is laborious. You therefore risk losing them before they’ve read the key benefits and features of your product.
My advice is, if you have already invested a lot of time and money in your Amazon adventure, and you are sure you have a good product, then spending a little more to give it the chance is worth the money.
Get in touch to tell me about your Amazon business, and I’ll be happy to help guide you.