Author Archives Converting Copywriter

BRENTWOOD HOME

July 6, 2017
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by Converting Copywriter
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in Amazon Product Listings, Branding, Portfolio, Sales Copy
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Luxury Los Angeles bedding company, Brentwood Home, hired my copywriting service to create Amazon enhanced brand content (EBC) for one of their most popular products. Balancing a down to earth tone that maintained a feeling of luxury and manufacturing innovation, I created benefit-lead sales copy that has since persuaded many of their customers to invest in a comfortable sleep!

Check it out: http://amzn.to/2sPNaa7

Title & Bullets - Amazon enhanced brand content writing service

 

Amazon ebc copywriting service for Los Angeles bedding company

 

Product description copywriting service Amazon - Los Angeles bedding company

 
 
 
 

PROJECT SERVICES

Product description writing
Amazon enhanced brand content writing
Branding
Tone of voice
Headlines
Calls to action

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WEBBERNET

July 4, 2017
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by Converting Copywriter
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in Branding, Portfolio, Sales Copy, Website Content
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No Comments

Innovative tech startup and software solutions company, Webbernet, hired me to work on their brand positioning and website copy. I crafted a tone of voice that balanced conversational language with a professional edge, creating authority while also communicating their industry-leading ideas to their audience.

 

Check it out: http://webbernet.com.au/

 

Landing page copywriting services for tech startup company

 

 

Services page copywriting services for tech startup company

 

 
 

 

PROJECT SERVICES

Website copywriting
Branding
Technology writing
Tone of voice
Business strategy
Headlines
Taglines
Calls to action
Email marketing

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Amazon Listing Service: Invest in a Copywriter That Converts

March 30, 2017
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by Converting Copywriter
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in Blog
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No Comments

Amazon Listing Service: Invest in a Copywriter That Converts

A successful product listing on Amazon is all about having the right words, in the right places.

Hiring a professional copywriter to create your Amazon listing is an investment that will pay for itself many times over. A great copywriter can not only get traffic to your listing with strategically placed SEO keywords, but they can also persuade your potential customers to take that ultimate action – ADD TO CART.

Of course, you need a good product and a competitive price, but otherwise a high performing listing is all about the copy.

Professional copywriter - Amazon listing service

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Here’s what you’ll get from using a professional Amazon listing service:

  • A great copywriter can take the features of your product and turn them into compelling benefits that show the potential customer how your product is going to improve their life
  • A lot of sellers know so much about their niche that their product listing suffers from ‘the curse of knowledge’. A copywriter will turn this complex, anti-conversion language into simple, customer-friendly copy
  • Proven selling techniques are second nature to a professional copywriter and they will apply this psychological strategy to your Amazon product listing
  • Amazon sellers are often so close to their product, they can’t be objective enough to identify the correct audience, or they might have missed one of the biggest selling points. A copywriter will provide that objectivity.

So, when you use an Amazon listing service, what information should you be providing to your copywriter so they have everything they need? Here’s a checklist to help you gather all the pertinent info together:

1. Full product specs

2. Links to the listings or websites of your main competitors (around 3-5 is great)

3. Your list of targeted keywords in order of priority (unless you need keyword research as part of the service)

4. Any money back guarantee or warranty details

5. A description of who your target audience is (if you know this)

6. What the philosophy of your company is and why you’re different

 

A professional copywriter will guide throughout the whole process, and as a result, you’ll probably get to know your product and understand your customers WAY more!

__________________________________

Need professional help with your Amazon listing?
GET IN TOUCH!

 

 

 

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SNAP & GIGGLE

March 24, 2017
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by Converting Copywriter
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in Branding, Portfolio, Sales Copy, Website Content
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No Comments

Fun health food brand, Snap & Giggle, hired me to create a rich brand story and develop it into website copy for the launch of their new product.

Check out the results below!

 

HOMEPAGE

Health food landing page

 

PRODUCT PAGE

Health food brand logo

 

ABOUT US PAGE

About us page for health food brand

   

PROJECT SERVICES:

Website copywriting
Branding
Product description copywriting
About us copywriting
Business strategy
Headlines
Taglines
Calls to Action

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Amazon SEO: Best Search Terms Optimization for Your Listing

March 23, 2017
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by Converting Copywriter
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in Blog
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No Comments

Amazon SEO: Best Search Terms Optimization for Your Listing

Amazon’s search engine works with text characters, and the SEO keywords you use in your listing tell Amazon’s bots if your product is relevant for a customer’s search query.

If you’re a professional Amazon seller looking to increase sales of your product, it is vitally important to optimize your listing for these SEO keywords.

In this post, I’ll explain where to place your most important keywords in your listing and how to find opportunities that will give you that crucial competitive edge.

 

Mine opportunities in your Amazon SEO keyword research

Before doing your keyword research it’s important to do an analysis of your top competitors. What keywords are they using in their title and throughout their bullets? This will give you an idea of the keyword strategy they are going for.

When doing your keyword research (a good place to start is Google’s Keyword Planner), try and spot high volume, relevant keywords that your competitor might not be targeting.

 

Incorporate several search term phrases in one

Now with SEO, you don’t have to use the exact keyword phrases in the right order for a search engine to understand its meaning or relevance. They are now so advanced that they can work out singular versus plural, tenses etc…

This means that you can include several search term queries into one, to allow you to rank for all of them.

 
 
Optimizing Amazon listing with SEO search terms

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Include top keywords in your Amazon title

Your product listing title is SUPER important in ranking for a certain search term. Include your top 3 or 4 SEO keywords and use every single character of your limit.

But be careful not to be spammy and diminish trust. How can you incorporate your keywords into benefits?

For example, if your keyword is ‘Mattress Topper’ try and incorporate it into a benefit:

‘Soft, Sleep-inducing Mattress Topper’

It’s important your title has a balance between benefits and SEO keywords.

 

Include your full keyword list within the bullets

The bullets section is the next important area to place your targeted list of about 8-10 highly relevant SEO keywords. Keep it natural and incorporate it into a sentence with a benefit (see point above)

Use every character in your back end search term box

On the back end of your listing there is a search term box that has a certain character limit depending on your category. This could be as much as 5000 characters and you should use every one of them.

Find long tail keyword phrases that can help your product come up in lots of different search results. Some sellers include their top keyword with the top selling brand name for instance.

If you invest time in your SEO keyword research and competitor analysis, and then implement the tips listed above, you should see BIG improvements in your rankings. And if your listing copy is outstanding, also in your sales!

_________________________

 

Need expert help with optimizing your listing and creating outstanding copy?

GET IN TOUCH and I’ll help you rank high and convert some serious sales!

 

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How to Create a Standout Slogan or Tagline for Your Business

March 8, 2017
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by Converting Copywriter
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in Blog
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No Comments

How to Create a Standout Slogan or Tagline for Your Business

A tagline or slogan is, essentially, a quick and punchy ‘sum-up’ of your business or brand. One of the most challenging and yet crucial things about creating slogans and taglines for companies is, ironically, figuring out how to express their key aims and functions, in a succinct and memorable way.

Imagine it’s like a ‘thesis’- you have this great concept, you are doing something with it, and you are solving a problem. But how do you sum that up in a quick, catchy phrase? With a thesis, you need to be able to narrow your many, complicated points down to a sentence or two in order to explain what you are arguing overall.

With your business, you need to be able to get across the essence in a similar way, but it’s especially important that it’s attention-grabbing at the same time, as you want to stand out from the crowd.

Ok, so let’s break it down…
 

Here are the basics on how to create a tagline:

  • Explain your mission and your purpose
  • Capture your brand’s essence in a succinct way
  • Make some form of a promise to potential customers or consumers
  • Instantly grab your reader’s eye
  • Make it memorable and catchy

 

What mistakes do people make when creating a company tagline?

Poor taglines are too long, too wordy and employ too many buzzwords- they read as inauthentic or generic. But the biggest mistake is to place the emphasis on the ‘what’ of the product rather than the ‘how.’ Taglines and slogans that simply describe the product, and do not explain the unique offering of the brand at stake, fail to stand out from the crowd and ultimately fail.

Back to that ‘thesis’ idea again: no matter what you are ‘investigating,’ ‘analysing’ or ‘demonstrating,’ you need to be offering, solving, and delivering in order to get people’s attention.
 

Creativity: How to create a standout slogan or tagline for your business

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

So, how do you come up with a fabulous slogan idea?

  • Most importantly, as I mentioned above: explain what your brand can do, how it can benefit people, and what’s in it for the customer.
  • Do all of the above, but do it quickly! Keep it short and sweet- it needs to be memorable.
  • Don’t be tempted to get clever, or funny: just be clear.
  • Think about incorporating a bit of you into the tagline. What makes your brand different? What gives it personality?

Here are some examples of effective taglines, to give you some slogan ideas!

 

  • L’Oreal: “Because you’re worth it.”

It’s great because it doesn’t describe the product, it expresses the positive image that can be achieved by using the product.

 

  • De Beers: “A diamond is forever.”

It’s clever without trying to be clever: according to this slogan, diamonds are about relationships that endure the test of time. Doesn’t that get you interested?

 

  • Lego: “Play on.”

This is an example of a very succinct, punchy slogan- but it’s effective, right? It immediately plays on the brand’s identity as nostalgic and related to childhood, but is simultaneously inclusive and promises all manner of fun possibilities.

 

Hubspot is all about making business “empathetic, human, and personable” and they are dedicated to changing digital marketplaces and making them more accessible. Their simple, catchy slogan manages to sum that up, succinctly.


By brainstorming the key words and phrases that sum up the why and how of your brand, and taking the lead of these and many other successful brands, you will figure out how to create a great tagline!

 ____________

 

 Need professional help with creating a killer company tagline or slogan? Contact me today!

 

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How to List a New Product on Amazon: Optimize for Success

March 3, 2017
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by Converting Copywriter
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in Blog
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No Comments

How to List a New Product on Amazon: Optimize for Success

With over 300 million users actively looking to make a purchase, Amazon is the number 1 platform for any manufacturer or entrepreneur wanting to sell their products online.

Why spend all of your budget driving traffic to your own website when you can target millions of users all in one place who are browsing or actively searching for your product!?

In this post, I’ll show you the steps you need to take to listing a new product on Amazon, and how to optimize your listing for success.

Let’s take a look at the steps…

 

1. Sign up at Amazon Seller Central

If you have your product ready to go, head over to Amazon Seller Central and create an account. Here you’ll be able to set up your product listing and pricing, and get access to many tools that will help you calculate your costs and fulfilment options.

 

2. Fulfilled By Amazon, or you?

The next big decision to make is whether you are going to ship the orders direct to customers yourself (you’ll probably need to add a shipping cost), or whether you want Amazon to pick, pack and ship it for you from their warehouses (you’ll need to send them inventory).

There are many advantages to Amazon FBA, like more prominent listings, no work for you, a more attractive listing to Prime members etc… but, there are fees involved and therefore you don’t make as much profit. However, that depends on how you value your time.

Check out this FBA calculator to see the fees and margins involved. Just find a similar product to the one you want to sell to simulate the comparison.

 

3. Hire an expert Amazon copywriter

There’s a serious amount of competition in every category on Amazon, so you need to create an outstanding listing that sells! Hire an expert Amazon copywriter to create rich, SEO optimized marketing copy that ranks your listing high in the search results, and converts the customer once they’re on the page. Your listing needs to be super persuasive and benefit-lead!

Listing a new product on Amazon - optimizing for success

 

4. Use great images

Another element that is essential for a successful listing is great product and lifestyle imagery. Make sure your product image appears on a clean white background and include multiple angles so your potential customer can get a good look at what they’re buying.

High quality lifestyle imagery of your ideal target audience enjoying your product can also help with conversions, but it’s not essential.

You can now also include a video in your listing, which is another powerful way to convert your potential customers.

 

5. Create an automated email sequence that builds trust and gets reviews

Don’t let your customer contact stop when they check out. Amazon allows you to send automated emails to every customer who has purchased your product, so use this sequence to delight them with some extra content and politely ask for a review.

I recommend a 3 email sequence over 2-3 weeks. Give them some tips about using your product, use a friendly, conversational tone that builds trust and loyalty, then ask if they wouldn’t mind taking a moment to share their feedback.

If you need help with this, GIVE ME A SHOUT.

 

6. Provide exceptional customer service

If you’re going the Amazon FBA route, they will handle returns and customer support, and if not, you’ll have to cover that side of things yourself. Be super friendly, helpful and polite, and you’ll receive positive reviews and repeat business (assuming your product is great!).

One part of your product listing that Amazon doesn’t handle, is the Questions and Answers section about your product. Other customers can answer the questions your potential customers have, but this is a chance to demonstrate on your listing that you provide friendly and helpful customer service. So answer the questions professionally and quickly, and again, it will pay dividends.
And that, in a few nutshells, is how to list a new product on Amazon and optimize your listing for success.

Need professional help creating your Amazon product listing?

Check out my Amazon Listing Service!

 

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Amazon SEO: Killer Listing Optimization Tips for Sellers

January 30, 2017
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by Converting Copywriter
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in Blog
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No Comments

Amazon SEO: Killer Listing Optimization Tips for Sellers

If you’re a professional Amazon seller looking for optimization tips to increase sales, you’ve come to the right post! Follow the copywriting and SEO tips below and you’re sure to see a little boost in sales and traffic.

Need help from a pro? Check out my Amazon product listing service.

 

Amazon listing title = benefits + SEO

Your Amazon title should include your brand name, followed by your top SEO keyword for your product, and then your key benefit. The rest of your title should also include your top 2-3 SEO keywords. Try to incorporate these keywords into your benefits if possible.

Use EVERY character of your 200 word limit for the title, avoid repetition and don’t be spammy. Most of your title appears in the search results snippets, so if it’s not as compelling as your competitor’s title, you’ve just lost a sale.

Lead bullets with clear, concise benefits

How is your product going to improve your potential customer’s life?

List 4-5 ways and make each bullet point about 1 of those benefits. You might want to make the final bullet a warranty or money back guarantee.

Make sure to include all of your SEO keywords from your targeted list in the bullet section.

Once your customers have clicked on your listing, it’s all about the rich sales and marketing copy to keep them reading down the page, nodding their heads in agreement until they ultimately ADD TO CART (or if your listing hasn’t done its job, they might click the back button). I recommend hiring a professional Amazon copywriter to create this rich sales copy for you, because it is the single most important element of your listing when it comes to converting sales.

Good copy builds trust, which is more than half the battle.

Start your product description with an inspiring headline

A headline does the job of grabbing attention and encouraging your potential customer to keep reading so you can explain how your product will change their life. Make it powerful, but don’t make false claims.

If possible, make the title bold using html, so it stands out. If you have A+ content (which is a great investment), there will be a clear space for you to include headlines in different sections of rich content.

Make your titles more user-friendly and give them the correct capitalization with this handy tool.
Amazon seo optimization tips - Amazon copywriter

 

After your headline, reintroduce the problem and solution

You should have identified your customer’s problem or need in the bullets, and told them how your product is the solution. You also need to do this in your product description. This is because people will skim your Amazon product listing and so you need to answer their question wherever they are looking.

Even if they have absorbed this messaging in the bullets, reinforcing it in the product description is another reminder of why they should buy your product.

 

Follow with benefits, then features

Benefits before features

If you’re a professional Amazon seller copywriting your own listings, this should be your mantra. Features are of course important to include, but I see so many product listings suffering from the ‘curse of knowledge’. They often include way too much technical information or suffer from long ingredients lists, which I guarantee has a direct effect on their poor conversion figures.

It’s good to include features in a bulleted list somewhere, or you can incorporate them into a benefit when writing the sales copy.

Remember to also incorporate SEO search terms naturally into your copy so it doesn’t come across as spammy.

 

End with a benefit-lead call to action

Literally tell the customer what you want them to do next and remind them one more time why your product is so awesome.
With the optimization tips I’ve listed above you should be able to increase your conversions and stand out more among the Amazon sellers that aren’t using any of these strategies.

A little reminder (as if you needed one): there’s a reason why the word ‘benefits’ seems like a stuff word in this post. That’s because sales copy is all about answering the customer’s number one question:

“What’s in it for me?”

The best sales copy answers this question with class, avoiding spam or false claims that destroy trust in a millisecond. Make sure this isn’t killing your Amazon sales!

_________________________

 

Need expert help with optimizing your listing and/or creating outstanding copy?

GET IN TOUCH and I’ll help you rank high and convert some serious sales!

      

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Why You Should Hire a Certified Inbound Marketing Copywriter Freelancer

January 20, 2017
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by Converting Copywriter
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in Blog
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No Comments

Why You Should Hire a Certified Inbound Marketing Copywriter – Freelancer

Using the Hubspot inbound marketing methodology for your content marketing will generate loads of traffic and leads for your business. To reap those long-term benefits you will need an inbound marketing certified copywriter and content strategist to create blog articles that will delight your readers and potential customers.

A certified Hubspot inbound copywriter will write instinctively using this methodology, giving your business a serious competitive advantage. Your new website visitors will not only sign up and become paying customers, they’ll also share your content so your business can reach a wider audience.

So, you can’t just hire any old freelancer to knock up a blog post for you. If your company is using the Hubspot inbound marketing playbook, you need someone that knows how to deliver the following:

 

SEO research based on your buyer persona’s questions and needs

Before creating an inbound marketing content strategy, you need to know what kind of questions and needs your ideal customer has. A certified inbound marketing strategist knows how to do detailed SEO keyword research around those questions and needs, and will carefully pick long tail keywords to build a blog content strategy around.

 

A blog content strategy to answer those questions and needs

Blogging is the number one way to attract organic visitors to your website. That’s why it’s called inbound marketing! Having done the careful SEO research around your customer’s pain points and questions, an inbound certified copywriter and content strategist will create a blog content strategy that will answer those questions with valuable, informative content.

These SEO keyword phrases are important because, not only do they need to be naturally placed throughout your content, they also form the title urls of your blog articles. This helps your website appear in the Google search results when your ideal customer asks the question your blog article is answering.

 a certified inbound marketing copywriter and strategist will increase your website traffic and sales

 

Engaging, informative articles that people want to share

Inbound marketing is all about creating remarkable content that delights your website visitors so much, that they become loyal customers. Hire a certified inbound marketer and experienced copywriter to create this valuable content for you, and it will attract quality prospects who will also share your content far and wide.

Blogging is the best way to grow your business online.

Effective calls-to-action

Once you’ve delighted your website visitors and won their trust, you need to tell them what you want them to do next. A certified inbound marketing copywriter knows how to write calls-to-action that will inspire your website visitors to sign up, check out or download.


A social media strategy that distributes your content

Distributing your remarkable content on the social web is a vital part of the Hubspot inbound marketing methodology. A certified inbound marketing strategist will know where your buyers spend their time and base your social media strategy around those networks.

 

And that’s why you should hire someone who is well versed in the methodology and uses it to inform every piece of content they create.

As a certified inbound marketing copywriter and strategist, I’ve helped many startups and online entrepreneurs grow their businesses through this methodology.

Want me to do the same for you?

GET IN TOUCH and let’s start attracting and delighting your ideal customers.

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