Author Archives Converting Copywriter

Amazon Seo: How to Rank Your Product Listing Higher

August 27, 2018
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by Converting Copywriter
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in Blog
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Amazon Seo: How to Rank Your Product Listing Higher

Whether your a beginner seller or an Amazon Pro whose sales have plummeted, you’ll be tearing your hair out wondering how to rank your product listing higher and get more sales. It’s not only SEO that you need to get right, there are some other key areas you can optimize to improve your ranking and boost conversions.

 

Do comprehensive keyword research

Your keyword strategy should involve finding high volume, low competition keywords that are relevant to your product. This is especially important if your product has tons of competition on Amazon. Find the sweet spot and you’ll not only sell WAY more, but you’ll also improve your sales ranking as a result.

I highly recommend using Helium 10 for both keyword research and reverse ASIN searches. In the Cerebro app of that software you are given a score based on a number of factors including which are the best high volume, low competition keywords. A high Cerebro IQ score means there’s an opportunity staring back at you. Make sure you include the ones with the highest score in your title, and the rest in your bullets

 

Include your main benefit in the title

Titles stuffed only with keywords that don’t make any sense are very off putting for a customer. You need to strike the balance between persuasive benefits and keywords so that people feel compelled to click on your listing after liking what they see in the search snippets.

Remember – a benefit tells the customer how your product is going to improve their life.

So for example, if you are selling a sleeping mat for camping, this is the difference:

FEATURE: Thick 2 inch foam
BENEFIT: Sleep comfortably anywhere

 

Included ALL your keywords in the bullets

 You can’t fit all of your keywords in the title, so the next best place is in your bullets. Use the single keyword approach so you don’t have awkward long tail phrases interfering with your rich marketing copy.

 

Have rich marketing copy that converts

I see so many Amazon sellers prioritize features over benefits, mainly because of a misunderstanding on how the two differ. This results in a labor-intensive reading experience for the customer and misses an opportunity to help them imagine their life with your product in it.

Now you understand from my example above, look at your listing and see if it’s feature heavy, instead of benefit heavy. You need to change that pronto if you want to optimize for conversions. Hiring an Amazon copywriter is an investment that will pay for itself many times over!

If you need help crafting rich, persuasive marketing copy, then give me a shout.

 

Excellent customer service = good feedback = a higher ranking

Every word of your communication to your customers should instill trust, and your actions should back that up. If someone’s got an issue, resolve it immediately, and then go the extra mile. A bad review can negatively affect your listing for a significant period of time so do everything you can to avoid one.

Aim to delight your customers and you can’t go wrong.

 

Use automated emails to get more positive feedback

Creating a series of automated emails in your brand tone of voice that asks in a fun and friendly way for feedback is an easy way to improve your ranking and persuade other customers to buy your product. It continues to build trust in your brand and starts to turn your customers into brand ambassadors.

It’s also a great way to capture any negative feedback privately before it is posted on your listing. It does require a Pro account or third party feedback tool, but is totally worth it.

 

Consider an A+ or EBC listing

More and more sellers are creating Enhanced Brand Content and A+ listings for their products, so the bad news is, you’re going to need to create one of those in order to keep up with your competition!

The good news, is that these rich product detail pages seriously elevate your brand’s credibility in the eyes of your customer.

Warning: your content needs to be outstanding! You need elegant copy and beautiful images. Don’t cut corners here or it will do the opposite of what it’s meant to do and diminish your brand.

Check out my EBC and A+ copywriting service here.

 

Test, test, test

This year, one of my clients changed the title of an established listing that had started to drop off. It paid off! He jumped onto the first page within 10 minutes of changing it!

Test what works and be methodical about it. It requires patience, time and analytics, but is well worth it.

 

Now you’ve read my advice on how to rank your product listing higher you can go optimize your product listing and start improving your sales. Good luck!

 

Want help from someone who knows this stuff inside out?

Then you need my Amazon product listing & copywriting service!

[LEARN MORE]

 

 

 

 

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Amazon Selling Techniques: How to Seriously Improve Sales

June 26, 2018
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by Converting Copywriter
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in Blog
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If you have an existing product listing on Amazon that you want to optimize, or if you’re just starting out and want to know how to get off on the best foot, the Amazon selling techniques I’m going to share with you in this post will show you how to improve your sales.

 

1. Make sure your listing has rich, benefit-lead marketing copy

Besides having a good product, this is the #1 factor in getting your customer to ADD TO CART. Not only does quality sales copy build trust in you as a seller and credibility for your brand, it also tells the customer how your product is going to improve their life. That’s the difference between benefits and features.

I see so many listings that are feature heavy, and unfortunately, these listings are missing out on a foundational principal of sales – getting the customer to imagine their life using your product.

Need help with rich benefit-lead marketing copy? Then you need my Amazon product listing service.

 

2. Make sure your product listing is SEO optimized

The next important thing to ensure is that you have a competitive keyword strategy. My top selling clients have found great success with the single keyword strategy (as opposed to repeating the same words in phrases over and over again). Knowing the prime real estate for SEO is key.

When I work on a listing for my clients, I conduct competitor analysis and comprehensive keyword research to create a targeted frontend and backend list. This makes sure their product comes up in many more searches than before, which significantly boosts traffic and sales (because they have great copy to convert that traffic).

 

3. Use classic sales techniques

Google ‘classic sales techniques’ and you’ll find a lot of advice about proven sales strategies that work time and time again because they are based on human psychology.

For example, you probably know about ‘urgency’ and ‘scarcity’. These techniques work brilliantly if you apply them in the right way without being too spammy in style. The classic example being a limited time offer.

 

4. Provide outstanding customer service

This is a slow burner, but definitely pays back and is something you should be really focusing on. Positive feedback is essential to the ongoing success of an Amazon product listing and great customer service can compel customers to leave a rave review, sometimes being even more effective than your awesome product.

Be responsive. Rectify any problems immediately and without question. Provide real value in what you’re offering. Be friendly and professional in tone. And ask yourself – how can I go the extra mile?

 

5. Use a positive feedback tool

There are several tools out there that let you manage your customer feedback and automated email series. One of the best that I recommend to my clients is AMZMailer. It’s really ease to use, offers guaranteed ROI and has great customer service to boot. Check it out!

 

6. Consider sponsored advertising

If your listing has slipped in rankings or you’re trying to launch with a bang, you should consider Amazon PPC advertising. It is one way to come up at the top of the search results above your competitors, unless they are doing it too, in which case you’ll need to outbid them for your chosen keywords.

But it’s definitely worth a trial, especially if you’re starting out or looking for new ways to improve your Amazon sales.

 

7. Create a website to drive traffic

Driving external traffic to your Amazon listing is one great way to improve your rankings and sales. It doesn’t need to be an all-singing, all-dancing website. Just a few nicely branded pages (Homepage with product info, About Us, Contact and Blog page).

Next, you need blog articles or social media posts (or both!) that will drive your potential customers to the website, and then on to your Amazon listing. These are the most important elements.

Conduct keyword research to find out what questions your customers are asking and what their problems are. Create articles that answer those questions and make sure they are SEO optimized. Post them on your website and include a BUY ON AMAZON call to action that links to your listing.

For social media, create engaging content that will delight your audience and keep linking to your website, which ultimately drives them to your Amazon listing. Google loves social engagement and shares, so this is a great way for your own website to get organic sales.

Implement the Amazon selling techniques above and your sales are sure to not only improve, but skyrocket!

 

——-

NEED HELP TO OPTIMIZE YOUR LISTING
& IMPROVE SALES?

Get in touch to find out how my Copywriting and Listing Service
can help you kill it on Amazon.

[LET’S TALK]

 

 

 

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Best Amazon Feedback Software: Get a Ton of Positive Reviews

May 28, 2018
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by Converting Copywriter
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in Blog
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Best Amazon Feedback Software- Get a Ton of Positive Reviews

 
Getting positive reviews and feedback from your customers is a crucial part of your success as a professional Amazon seller. In this post, I’m going to introduce you to what I consider to be the best Amazon feedback software and review tool.

If you’re looking to change some negative feedback a customer has given you by asking them to remove it, check out my free email template.

So, what IS the best Amazon feedback software in my humble opinion?  

AMZMailer

My clients use this tool to manage their whole Amazon customer review strategy – from proactively dealing with negative feedback, to sending effective automated emails that get up to 8x more positive reviews.

Here’s what is cool about this awesome feedback tool:
 

Super easy to use

This is one of my prerequisites for any tool or service. AMZMailer delivers with a user-friendly interface and an account that you can set up in a few simple steps to start using their awesome email templates.
 

Instant alerts when a negative review comes in

Negative reviews can make sales plummet faster than you could imagine, so being able to deal with them immediately can help you limit the damage. Again, you can use my own negative feedback email template, or use one of their templates.
 

Guaranteed ROI

This tool knows the exact formula proven to get their users more positive reviews, and therefore more sales. It’s super easy for anyone to use.
 

Automated emails function

Automated emails are one of THE best ways to persuade your customer to take action. With this tool you can send them a proven series of emails designed to get over 8x more positive reviews.
 

Great customer support

Another prerequisite of mine. Luckily they deliver on this as well, so if you can’t work something out, or need some advice, you can just use their chat function to ask a question.

So there you have it – a little tip in the form of a software recommendation to help you get way more positive reviews on Amazon, and how to deal with any of that pesky negative feedback!

 

——-

NEED HELP WRITING A PRODUCT DESCRIPTION
THAT CONVERTS SERIOUS SALES?

Get in touch to find out how my Product Description & Copywriting Service
can help you kill it on Amazon!

[LET’S TALK]

 

 

 

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How to Ask a Customer to Remove Negative Feedback on Amazon

May 24, 2018
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by Converting Copywriter
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in Blog
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Negative feedback email template - How to Ask a Customer to Remove Negative Feedback on Amazon

 

In this quick, but super handy blog post I’m going to give you a free and effective email template for if you’re wondering how to ask a customer to remove negative feedback on Amazon.

So let’s get into it…

Someone has left you a negative customer review on your listing and it’s affecting sales. This could be due to a problem with your product, your listing communication, or you’ve just been unlucky enough to have sold to an unreasonable or cranky customer (unfortunately, this always happens at some point).

What should you do?

I’ll assume you are going to do the usual due diligence by quickly identifying and rectifying any issues with your product with the help of your supplier, and pre-empting any issues in your listing copy (without affecting your rich marketing language and scaring off your customers).

But first you need to urgently stop the leak!

Asking a customer to remove their negative feedback can be an effective way to solve the problem, if only while you fix any bigger issues.

Here’s a template for the email and how you could potentially turn the problem around to your advantage…

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AMAZON NEGATIVE FEEDBACK EMAIL TEMPLATE:

Dear (First name)

I am very sorry that you were unhappy with your (insert product name) and that it didn’t meet your satisfaction.

Here at (insert your company name), we pride ourselves on exceptional quality standards and customer service, and I would like to take the opportunity to rectify the situation for you by offering a full refund or replacement.

I want you to be happy with your (insert company name) experience, and will stop at nothing to make sure you are happy. So please let me know how I can achieve that by replying to this email.

Customer feedback has a direct effect on how our business grows and improves, and I would therefore like to ask if you wouldn’t mind removing your feedback, just until I have the chance to rectify the problem for you. I’d really appreciate it.

I hope to hear back from you soon. Like I said, just hit reply to this email 🙂

Kind regards
(Your full name)
CEO & Founder
(Your company name)

—–

This type of email melts away most people’s disgruntled demeanor and actually impresses them with your personal touch.

By going out of your way to make your customers happy, you can turn issues around and actually turn them into ambassadors for your business. This should be a rule of thumb.

Here are some other ideas for language that you could add to this email, depending on how far you want to go…

—–

“By way of an apology and as a gesture of goodwill, I would like to offer you a coupon code to receive any of the other products from our range for free.”

“By way of an apology and as a gesture of goodwill, I would like to offer you an $X Amazon voucher for you to enjoy and spend on whatever you like.”

“By way of an apology and as a gesture of goodwill, I would like to offer you our X product for free, which will go perfectly with your X purchase.”

—–

I hope the above ideas and negative feedback email template help you live to fight another day.

Go turn that disgruntled customer around to be an ambassador! Good luck!

 

——

GET MY ‘SECRET SEO STRATEGY’

I’ve helped many sellers achieve ‘Best Seller’ and ‘Amazon’s Choice’ status
with my targeted SEO strategy for the front and backend.

[VIEW MY PORTFOLIO FOR PROOF]

Then…

[GET IN TOUCH]

 

 

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Tips for Professional Amazon Sellers: Enhanced Brand Content

May 23, 2018
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by Converting Copywriter
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in Blog
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Today I’m taking some time to share one of the best professional Amazon seller tips for making huge sales month after month.

If you’re a professional Amazon seller, I don’t have to tell you the power of a great product description on Amazon, but you may not realize how much you’re missing out on by not investing in the creation of an Enhanced Brand Content (EBC) listing. This feature has been a game-changer for top e-commerce brands (who are some of my clients) and it can be for you as well!

 

What Is Enhanced Brand Content (EBC)?

EBC is a feature that makes it possible to present your product information on your listing page in a much more visually interesting way. It can make your product more enticing and help it to stand out from other listings of similar products. It can also help your product to tell a story and control the narrative of how your product fits into the life of the buyer.

Amazon EBC provides convenient templates that you can use to build a unique shopping experience for your customer that includes vibrant visual elements such as images, subheadings, and custom formatted text. This goes beyond simple catalog descriptions and becomes a powerful persuasive sales tool.

 

How To Increase Amazon Sales With EBC

One of the valid criticisms of the online shopping experience is that it lacks the personal touch. Standard boilerplate product descriptions and a smattering of reviews provide a fairly standard and interchangeable shopping experience.

If you are a registered brand with a trademark on your product, you deserve to be able to differentiate yourself from the generic products and knock-offs that online shopping inevitably brings to the fore.

Amazon Enhanced Brand Content provides this opportunity by giving you the tools you need to improve the customer experience while elevating your brand above the rest to a trusted position in the mind of the shopper.

 

Prfessional Amazon Seller Tips - Enhanced Brand Content (EBC)

 

Integrate Your Advertising Efforts With Your Listing

Climbing the page rankings on Amazon isn’t as simple as dumping a load of money into advertising and hoping that will translate into sales. The consistent problem that is facing e-commerce brands is how to convert advertising clicks to sales on listings.

With the help of EBC (and a professional writer), you can make online ads and listings work hand-in-hand as part of a two-part strategy to increase conversions. One method may be to make the advertisement the first part of a two-part story that is finished on your listing. It is natural for someone to want to know how a story ends, and with your enhanced listing, the story can end in a sale.

As conversions improve using these methods, your listing will climb the sales rankings and give you a prime placement well above your competitors.

 

NEED HELP HARNESSING THE POWER OF
EBC FOR YOUR AMAZON PRODUCT OR STORE?

Get in touch to find out how my Amazon Product Listing & Copywriting Service can help you
increase your sales and take your brand to the next level!

[LET’S TALK]

 

 

 

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COOK SMARTS

April 16, 2018
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by Converting Copywriter
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in Branding, Direct Response Copywriting, Portfolio, Sales Copy, Sales Landing Page, Sales Marketing Email, Website Content, Website Copywriting
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No Comments

Jess Dang, the inspirational founder of San Francisco based company Cook Smarts, hired my copywriting and branding services to give her website and sales pages a revamp. In addition to writing persuasive and inspiring copy in the Cook Smarts brand tone of voice, I helped Jess with sales strategy for her meal plan service and online course, and wrote the scripts for several videos.

Check out the results below…

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Sales page copywriting service for cook smarts

 

Sales page copywriting service for meal plan service

 

Sales page copywriting service for meal plan service

 

 

 

 

 

 

 

 

 

 

PROJECT SERVICES

Web copywriting
Sales copywriting
Branding
Business strategy
Headlines
Taglines
Video script writing
Social media ad copy and consulting

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Creating Amazon A+ Content Pages: The Essentials

March 20, 2018
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by Converting Copywriter
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in Blog
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No Comments

If you have an Amazon Vendor Central account, great news! You can now create an Amazon A+ Content listing for free! By creating the perfect balance between images and rich marketing copy you can build trust, elevate your brand, and convert more sales.

From a basic sales point of view, A+ Content Pages (and Enhanced Brand Content listings) make your brand appear larger and more professional than when you have just a normal text listing with HTML formatting.

Basically, it looks sexier.

But you have to get it right or it could be detrimental to your sales. Here are some things you will want to check off:


What are your competitors doing?

It’s always a good idea to monitor what your competitors are doing in case they have the edge on a new sales strategy or product innovation. Don’t steal their content, but be inspired by their strategies and get innovative.


Hire an Amazon Consultant and Copywriter

A professional Amazon consultant will help you plan out your A+ listing, so that you have the right balance of copy and images, plus the right focus on the benefits and features that make your products stand out.


Create high-quality images

There is no point having an A+ Content listing if you don’t have impactful, high resolution imagery that sells in the quality of your product and the lifestyle your customers can achieve.

You need to show and tell your customers how your product is going to improve their life, because that’s all they care about.

Hire a high-quality designer, or hire someone like me who can manage both images and copy for you.

 

At the moment A+ Content Pages are a free feature only available to sellers with a Vendor Central account (or you can pay to have one). However, my bet is that Amazon will eventually move all sellers over to A+ Content in the not so distant future.

PRO TIP: There is another way to have a rich content listing. If you have a trademark for your product or brand, you can apply to be a ‘registered brand’ and create an EBC (Enhanced Brand Content) listing. This is similar in look to the A+ Content Pages, but the templates/modules are slightly different.

 

——

Want help creating an A+ Content Page listing
that will elevate your brand and convert serious sales?

[LET’S TALK]

 

 

 

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MALVA BELLE

January 31, 2018
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by Converting Copywriter
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in Amazon Enhanced Brand Content, Amazon Product Listings, Branding, Portfolio, Sales Copy
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No Comments

Cool beauty brand, Malva Belle, hired me to write Enhanced Brand Content for their successful Amazon store, in order to take it to the next level. Check out the results below:

Product listing: http://amzn.to/2n844Aw
 

EBC content writing service

beauty accessories - enhanced brand content copywriting service

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

PROJECT SERVICES

Product description writing
Amazon enhanced brand content writing
Branding
Tone of voice
Headlines
Calls to action

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Hiring a technology copywriter can help your startup succeed

July 10, 2017
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by Converting Copywriter
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in Blog
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No Comments

If you’re a technology or software startup it’s important that you connect with your users immediately. There’s a whole lot of noise and you only have a few seconds to cut through it and explain how you’re revolutionizing your space.

That’s why hiring an experienced technology or software copywriter can be a great investment. Translating a big idea or brand new concept to the average user can be challenging to do in just a few words. My tech clients often suffer from what we call ‘the curse of knowledge’. This means that they are so knowledgeable about the technical aspects of their service or product, that they find it difficult to simplify their concept into user-friendly copy.

 

What does a technology copywriter bring to the table?

My job as a tech and software copywriter is to fully understand the technical aspect of your business, and then translate it into something users can quickly grasp (all while being persuasive and guiding the user through the buyer’s journey so they ultimately take action).

It can be tempting for a new startup to use a less experienced copywriter to create the first round of communication. This is understandable, because budgets are tight and it’s hard for you to know how to spend your funds smartly. However, it is WORDS that communicate your big idea to your audience and investors, and it is therefore crucial for any startup, even at the early stages, to invest in a specialist wordsmith that can do that job.

 

Get your tech writer on board before you approach investors

At the funding stage, it is important to help investors understand your idea. Having user-friendly copy in your pitch document goes a long way to achieving that. Plus, it gives them a glimpse of what your service or product would look like for users, and lets them know you are commercially savvy.
 

tech startup - hiring a technology software copywriter

 

A unique tone of voice helps you stand out

In addition to translating all the technical details into layman’s terms, my approach is to always enhance the voice of the brand owner. This approach helps to maintain the essence of your personality and your in-depth knowledge, and helps develop a unique brand tone of voice that will be synonymous with your philosophy and style.

 

10 ways I will help your tech startup succeed

As a specialist freelance technology and software copywriter I will:

1. Eliminate your curse of knowledge
2. Translate your big ideas into concise, user-friendly copy
3. Create a unique tone of voice that will stand out from every other startup
4. Gain you early credibility with investors and early adopters
5. Instantly build trust in your company
6. Help you create a buyer journey that engages your potential customer
7. Create direct response copy that converts leads into customers
8. Help you build a loyal following with content that delights your users
9. Be on hand to translate new technical updates, products and services to your audience
10. Support you in growing your business and developing your brand

 

__________________________________

 

Need help translating your startup’s big idea into user-friendly copy?
GET IN TOUCH and I’ll help you make an impact

YOU CAN PAY WITH CRYPTO

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